AUX
ARMES
ETC.
CREATIVE DIRECTION
AND ENVIRONMENTAL DESIGN
SINCE 2008

ABOUT

EST. 2008

Uncovering the authenticity of a brand and its audience is crucial to designing a genuine emotional experience.

My approach to creating engaging, designed experiences is to find where the mission of the project and the cultural memories of the audience overlap, and build a world in this intersection; to create a moment that is both public and personal.

My goal is to create an experience that does not merely entertain or expand upon a marketing message, but that has lasting, resonating impact on its audience.  

CONTACT

EMAIL

s@muelwheeler.com

TELEPHONE

917 309 8996
F T I